Social Media

University Communications oversees Penn’s official social media channels. We manage Sprout Social, an enterprise social media management platform, for communicators across Penn’s campus who actively engage with audiences on social platforms, and provide strategy and guidance to all campus communicators on best practices for engaging with audiences on social media. With a combined audience of more than 3.1 million followers, we analyze Penn's social media reach, and produce and leverage content that drives engagement with the Penn community. For research, events, news, and stories about Penn, follow and engage with us on the following social media accounts.